Message from Lisa Sampson, BSM Communications Champion.

As you know Abu Shafi and Niko Kesting have been online during previous weeks to answer your questions and discuss topics relating to the business. They have found this very valuable and feel that it would also be good to give you the opportunity to meet other Board members. This will enable you to ask them questions relating to their specific business areas and discuss any topics that are of interest.

The ''forum'' this week will be online via AcademyChat on Thursday 2nd July 2009 between the hours of 7pm and 8pm. This evening's chat will be hosted by Mary-Jo Palmer, Regional Manager - Region 1 and Roger Ison, Director of Instructor Recruitment and Retention.

We look forward to seeing you all again!.

Lisa Sampson, BSM Communications Champion

Welcome to BSM Instructor Academy

This website provides a huge learning resource for people who are training with us to become Driving Standards Agency (DSA) Approved Driving Instructors (ADIs). We also provide online Continuing Professional Development (CPD) for ADIs wishing to further develop their knowledge and skills. The Academy also provides professional discussion forums for BSM Franchised Instructors.

No one has more experience training driving instructors or learners than BSM.

Learner drivers come to us for driving lessons with the expectation of being taught well and being able to pass their tests first time. Our business is committed to ensuring that these expectations are met.

Depending on location, we are able to offer Franchise opportunities to new and existing instructors. Instructors wishing to join us have a choice of franchise packages. Each offers a particular level of business and professional support. We have many resources at our disposal to help you plan your business so that you maximise your earnings. One of the main features of a BSM franchise is that we provide one of the latest training cars that is exchanged regularly. We are also very happy to take care of all your admin, this means that you can concentrate on what you need to do best, teaching new learners the skills for a safe motoring career and ensuring first time driving test success...

[ more ]

Marketing Announcement

The marketing team have been reading your comments from the forum chats with Abu and Niko and we wanted to let you know that we have taken on board your feedback. One of our main priorities moving forward will be to ensure that you, as the people who deliver our lessons on the ground, have full visibility and understanding of our marketing plans. We have now implemented a process to ensure that all relevant marketing bulletins are posted on Instructor Academy, this will be done whenever we have something new to tell you or your pupils.

We want to make sure that you''re fully informed about offers and national campaigns but also fully appreciate that our Instructors have great local knowledge, we want to use this to ensure that we get the best from local marketing in order to drive learners into your diaries. We really welcome your feedback and to capture your marketing ideas, feedback and thoughts, we plan to have an email in-box that you will be able to write in to.

We are currently re-structuring our marketing team in order to better focus us and enable us to deliver both national and local marketing activity. Once the new team is in place, we will be spending time out in the network in order to understand specific requirements. In the meantime one of our Marketing team will be online next week, in order to give you the chance to ask any questions on BSM marketing in the future.

We look forward to working more closely with our Instructors to drive the BSM business forward.